Project
Food Group Order App for
Office Workers in South Korea
Our app is designed to simplify the process of ordering in company groups. By providing a full list of restaurants near the users’ location with menu items attached and enabling colleagues to vote for what they want to eat for lunch together, the app acts as an assistant that consolidates orders in a clear and organized manner.
Particularly focusing on the quality of office workers’ lunchtime, our app aims to improve their decision-making process by putting restaurant choices together in an orderly manner and fostering better communication and collaboration among colleagues. By doing so, we hope to join forces in a collective journey that inches closer to the enhancement of office workers’ satisfaction with lunchtime.
Info
My Role
UI & Graphic Designer, UX Researcher
Role Description: I formulated the research question, and shaped the direction of the UX research and design process. I also conducted the user interviews, reflected the feedbacks into the prototype, and finalized the UI/UX design.
I am the sole author of the final document that outlines the entire project's vision, including the business model.
Timeline
March 2023 - June 2023
Team
Tool
5 Members
Figma, FigJam, Adobe Illustrator
Project Type
A team project for Interaction Design course that that aims to address a social issue.
PROBLEM SPACE
Many office workers have a very short lunch break, so they need to find a place to quickly have their meal and head back to work.
PRELIMINARY RESEARCH
Our design process kicked off with targeted interviews aimed at understanding the lunchtime dynamics of South Korean office workers. We engaged with 17 individuals, drawing from both past and current professional experiences. These interviews were designed to dig deep into the daily lunch routines, preferences, and challenges faced by office workers.
Result
When asked about their lunch preferences at work, participants overwhelmingly favored external options when no cafeteria was available. A striking 70% of respondents expressed a preference for dining out, highlighting a clear inclination towards exploring external food options during the workday.
DESK RESEARCH
1. Article Review
The installation of “Catch Table” recorded a 65% increase in the latter half of 2022 compared to the first half of the year, ranking first place in the lifestyle category. “Table-ing” was second with the increase rate of 44%. Competition among related services is predicted to intensify.
“Baemin” has picked “user experience” as one of the most important 2023 food service related keywords. This indicates that customers started to value efficiency in the overall process of eating, including the time of searching, waiting and etc. Baemin’s executive mentioned “Concerns dealing with ‘what to eat’, ‘how to eat’ are becoming more detailed.”
Source: 이코노미스트(Economist), 2023.01.12.
How can we enhance the user experience of office workers?
User Experience
How do office workers eat lunch? What “user experience” do they go through?
Literature shows that providing time-related information through mobile app enhances customer satisfaction while reducing negative emotions towards the restaurant and turnover rates.
GENERAL INSIGHT
Lunch time experience of office workers are highly influenced by time .
COMPETITOR ANALYSIS
Segments
Table-ing
*테이브링
Catch Table
Mango Plate
*망고 프래트
Main Service
Remote Wait-listing
Online Reservation
Recommendations
Main Partners
Popular Restaurants
with Long Queue
High-end
Gourmet Restaurants
Popular Restaurants
Features
Reservations
Take-out Ordering
Recommendations
Recommendations
Specified Categories
Detailed User Reviews
Reservations
Take-out Ordering
Recommendations
Servicing
Platform
App, KakaoTalk
App, Web
App, Web
Monthly Traffic
(2023. Jan) /
Downloads
(Android Apps)
638,864
+1 million
703,690
+1 million
651,503
+ 1 million
FORMULATED QUESTION
How can we help office workers arrive at quicker decision regarding where to eat without having to wait too long?
PROBLEM STATEMENT
How can we..
a) save time spent on choosing restaurants and menus for office workers?
b) consolidate group orders with ease during lunch breaks?
PROJECT TIMELINE
June
March
April
May
Empathize
& Define
Finding
Problem
Statement
Prototype
Test
Ideate
Survey
(Interview) +
Prototype Demo
Business Model +
Prototype Revising
Final Prototype
Presentation
OBJECTIVES
Time-sensitive lunch recommendation
application service
Office workers who
prefer to go out for lunch
WHAT?
WHO?
Considering office workers’ limited lunch time
To help people have better lunch experiences
HOW?
WHY?
TARGET USERS
Employees who work in an office setting
and eat lunch with their colleagues often.
Icon made by Aira Borja from sparklestroke
BRANDING
LOGO DEVELOPMENT
USER FLOW
PRINCIPLE
The assumption here:
-
the user already has an account
-
is in an eating group, called “직딩딩”
HIGH-FIDELITY PROTOTYPE
PILOT TESTING
FEEDBACKS
POSTERS
SPONSORED BY
